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Tourism

Tourism

KENTUCKY:
WHERE THE WORLD COMES FOR BOURBON

Exploring the Birthplace of Bourbon

Exploring the Birthplace of Bourbon

  • Over 70% of Kentucky Bourbon Trail® visitors travel from out of state. Bourbon has redefined what tourism in Kentucky can be.
  • Money for Kentucky: Most Bourbon tourists have incomes between $75k and $150k, with 41% having incomes above $100k and they pour money into local communities when they visit! Meanwhile, the average tourist in Kentucky’s income is $67k.
  • Visiting in Groups: 66% of tourists travel in groups of three or more.
  • Spending More: Out-of-state groups typically spend $400-$1,200 on transportation, dining, lodging and entertainment during their visits.
  • Staying Longer: 75% of out-of-state visitors stay overnight. Five in 6 of these individuals stay in hotels or B&Bs.

THE BOURBON CAPITAL OF THE WORLD

Say Thanks to Those Who Help Make Bourbon and Kentucky the Perfect Pairing.
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Explore 18 iconic distilleries in the one true home of Bourbon. Tours, tastings, country towns, Bourbon-themed restaurants and more.

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Go behind the scenes at 24 craft distilleries across four unique regions. You’ll experience Bourbon culture at its core.

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Kentucky's Unique Heritage

Millions of curious visitors grow local economies.

  • The Kentucky Bourbon Trail® tour was created in 1999.
  • In 2012, the Kentucky Bourbon Trail Craft Tour® was added.
  • The Kentucky Bourbon Trail® and the Kentucky Bourbon Trail Craft Tour® last year provided a record 2.1 million-plus experiences to visitors from across the country and world.
  • Tourism on the Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® skyrocketed 370% in the past decade.
  • Kentucky distillers in 2022 gained the privilege of opening one satellite tasting room, bringing economic impact beyond their home localities.
  • Research shows Bourbon tourists trend younger, spend between $400 and $1,200 on their trips, travel in large groups and stay longer than the average visitor to Kentucky.
  • More than 70% of visitors are from outside Kentucky and nearly half have household incomes over $100,000.
  • These visitors are a boon for local communities, generating valuable revenue and tax dollars while boosting their hospitality industries.

KEEP BOURBON IN KENTUCKY. SIGN UP TODAY!

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