• Kentucky distilleries hosted nearly 2.5 million experiences in 2023— a 14% increase over 2022 and a 286% increase over the past 10 years.
• Visitors hail from 48 states, 20 countries and six continents, with 76% from outside of Kentucky.

• Tourism creates an annual direct boost to the Kentucky hospitality industry, generating $180 million in room sales, $144 million in restaurant sales, and $69 million in other retail sales.

• Bourbon tourism is annually responsible for at least 4,570 jobs outside the distilling industry with a labor income of $184 million.

• The average visitor spends $68 per day on lodging (or $137 for two in a room), $46 per day on restaurants, and $22 per day on other goods and services.

• About $194 million is planned for visitor centers, almost double the amount of last year’s study.

Millions of curious visitors grow local economies.

• The Kentucky Bourbon Trail® tour was created in 1999.
• In 2012, the Kentucky Bourbon Trail Craft Tour® was added.
• The Kentucky Bourbon Trail® and the Kentucky Bourbon Trail Craft Tour® last year provided a record 2.5 million-plus experiences to visitors from across the country and world.
• Tourism on the Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® skyrocketed 286% in the past decade.
• Kentucky distillers in 2022 gained the privilege of opening one satellite tasting room, bringing economic impact beyond their home localities.
• More than 76% of visitors are from outside Kentucky and had an average household income of $130,000.
• These visitors are a boon for local communities, generating valuable revenue and tax dollars while boosting their hospitality industries.