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Tourism

Tourism

KENTUCKY: WHERE THE WORLD COMES FOR BOURBON

Exploring the Birthplace of Bourbon

Exploring the Birthplace of Bourbon

  • Kentucky distilleries hosted nearly 2.5 million experiences in 2023— a 14% increase over 2022 and a 286% increase over the past 10 years.
  • Visitors hail from 48 states, 20 countries and six continents, with 76% from outside of Kentucky.
  • Tourism creates an annual direct boost to the Kentucky hospitality industry, generating $180 million in room sales, $144 million in restaurant sales, and $69 million in other retail sales.

  • Bourbon tourism is annually responsible for at least 4,570 jobs outside the distilling industry with a labor income of $184 million.
  • The average visitor spends $68 per day on lodging (or $137 for two in a room), $46 per day on restaurants, and $22 per day on other goods and services.

  • About $194 million is planned for visitor centers, almost double the amount of last year’s study.

THE BOURBON CAPITAL OF THE WORLD

Say Thanks to Those Who Help Make Bourbon and Kentucky the Perfect Pairing.
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Explore 18 iconic distilleries in the one true home of Bourbon. Tours, tastings, country towns, Bourbon-themed restaurants and more.

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Go behind the scenes at 24 craft distilleries across four unique regions. You’ll experience Bourbon culture at its core.

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Kentucky's Unique Heritage

Millions of curious visitors grow local economies.

  • The Kentucky Bourbon Trail® tour was created in 1999.
  • In 2012, the Kentucky Bourbon Trail Craft Tour® was added.
  • The Kentucky Bourbon Trail® and the Kentucky Bourbon Trail Craft Tour® last year provided a record 2.5 million-plus experiences to visitors from across the country and world.
  • Tourism on the Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® skyrocketed 286% in the past decade.
  • Kentucky distillers in 2022 gained the privilege of opening one satellite tasting room, bringing economic impact beyond their home localities.
  • More than 76% of visitors are from outside Kentucky and had an average household income of $130,000.
  • These visitors are a boon for local communities, generating valuable revenue and tax dollars while boosting their hospitality industries.

KEEP BOURBON IN KENTUCKY. SIGN UP TODAY!

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