Over 70% of Kentucky Bourbon Trail® visitors travel from out of state. Bourbon has redefined what tourism in Kentucky can be.
Money for Kentucky: Most Bourbon tourists have incomes between $75k and $150k, with 41% having incomes above $100k and they pour money into local communities when they visit! Meanwhile, the average tourist in Kentucky’s income is $67k.
Visiting in Groups: 66% of tourists travel in groups of three or more.
Spending More: Out-of-state groups typically spend $400-$1,200 on transportation, dining, lodging and entertainment during their visits.
Staying Longer: 75% of out-of-state visitors stay overnight. Five in 6 of these individuals stay in hotels or B&Bs.
THE BOURBON CAPITAL OF THE WORLD
Say Thanks to Those Who Help Make Bourbon and Kentucky the Perfect Pairing.